If you are a musician and you make your money from music–recordings, live shows, merch, etc.–then people have to LOVE your music. Period. They have to love it enough to decide to spend their 10 bucks on your CD or 15 to 50 bucks on a ticket to see you live. They have to want it more than a new Rock Band drum kit. Or a nice sushi dinner. Or a Twilight book. Or the latest music from Beyoncé. Or Sgt. Peppers from The Beatles, for that matter. It just isn’t enough for the audience to think you’re funny or even for them to like your single. They really have to love the music enough to sacrifice those other things to get it. And no amount of Twittering, blogging or YouTubing is gonna change that. Nor will the perfect brand strategy, a brilliant marketing campaign or even a total understanding of your audience and the permission to deliver the ideal message directly to their inbox. Now don’t get me wrong, all that stuff is necessary and deserves your time and attention because it gets the music in front of people. And if they don’t know about your music, they’ll never even have the chance to love it. But the only thing it buys you is a chance. Read more »
Monthly Archives: July 2009
Well, hello there…
First post of the new blog for BigHowdy {brand intelligence}. Yeah, yeah, I know. The design doesn’t reflect the brand, but the design is just temporary and I’ll have a better solution up in a few days. Luckily, I’ve been so busy with work that I haven’t had time to get a real site up and running… cobblers’ kids and all that. I finally decided that I had to do something. And here it is. So breathe easy, world. I have finally re-arrived to spew my faux-wisdom upon thee. We’re off and running. Hey! I know it’s not much, but it’s something. And thanks for dropping by. It’ll get better. I promise. = )
Tagged BigHowdy, propaganda, website
