The alternative band Ok Go has done it before with their breakout video Here It Goes Again, a video which should hit 50 million views in the next few days with traffic from this new song. And in the video above, you can see they’ve done it again. Exactly to what extent remains to be seen, but still, a less-than-household-name band gets 2.5 million+ views on YouTube in 3 frickin’ days and you better be paying attention. They aren’t doing it by making sure the artists’ faces are clearly recognizable. Or recreating the story of the song on screen. They did it – TWICE – by creating something unexpected and compelling and fun. They worried less about the literal takeaway and more about what the video told the viewer about the band: they are creative, smart, different, fun and I like them. Read more »
Monthly Archives: March 2010
The New Model Is Not Your Problem
Whether you are in music, art or pretty much any industry, all the magazines and “experts” are talking about the “new model” and how the “old model is dead.” Guess what? The old model didn’t work that well for most folks anyway. Yes, social media is out there. And there are a million options for websites, PR, distribution, and everything else. The bad news: No one has built the new model yet. Worse news: One model may not be the new model. Read more »
